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Corporate Communication: A Guide to Theory and Practice 7th Revised edition

Paperback by Cornelissen, Joep P.

Corporate Communication: A Guide to Theory and Practice

£45.99

ISBN:
9781529600025
Publication Date:
25 Oct 2023
Edition/language:
7th Revised edition / English
Publisher:
Sage Publications Ltd
Pages:
360 pages
Format:
Paperback
For delivery:
Estimated despatch 2 - 4 May 2025
Corporate Communication: A Guide to Theory and Practice

Description

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Contents

Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community Relations

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